SilverDaddie Privacy Policy: How We Protect Your Data & Privacy

Last Updated: March 15, 2025

At SilverDaddie, we are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your data when you use our platform and services. By accessing or using SilverDaddie, you consent to the practices described in this policy.

1. Introduction and General Provisions

This Privacy Policy applies to all information collected through your use of the SilverDaddie website, mobile applications, and related services (collectively, the "Service"). It describes our practices concerning the personal data of our users ("you" or "user").

Our platform is designed for mature adults seeking genuine connections. We process your personal data to provide, improve, and personalize the Service, while respecting your privacy rights under applicable laws, including the General Data Protection Regulation (GDPR) and other relevant data protection regulations.

2. What Data We Collect

We collect information that you provide directly to us, as well as data generated through your interaction with the Service.

Information You Provide:

  • Account Information: Name, email address, date of birth, gender, preferences, profile details, and any biographical information you choose to share.
  • Profile Content: Photos, videos, and other media you upload, along with captions and descriptions.
  • Communication Data: Messages, chat logs, and any other content you send through our private messaging system.
  • Verification Information: Data submitted for identity or profile verification purposes (processed securely and temporarily).
  • Payment Information: If you purchase premium features, our payment processors collect billing details. We do not store full credit card numbers on our servers.

Automatically Collected Information:

  • Usage Data: IP address, device type, browser information, operating system, pages visited, time spent, and clickstream data.
  • Location Data: General location information derived from your IP address or, with your consent, precise location from your device.
  • Cookies and Tracking Technologies: Data collected via cookies, web beacons, and similar technologies to enhance functionality and analyze usage patterns.

3. How We Use Your Data

We use the collected information for the following legitimate business purposes:

  • To create, maintain, and secure your account.
  • To facilitate matches and connections based on your stated preferences.
  • To personalize your experience, including showing relevant profiles and content.
  • To operate, improve, and optimize the Service, including developing new features.
  • To communicate with you about service updates, security alerts, and promotional offers (you can opt-out of marketing).
  • To moderate the platform, enforce our Terms of Service, and ensure community safety.
  • To prevent, detect, and investigate fraud, security breaches, and potentially prohibited or illegal activities.
  • To comply with legal obligations and respond to lawful requests from authorities.

Legal Basis for Processing (EEA/UK Users): Our processing of your personal data is based on: (a) your consent (e.g., for marketing emails); (b) the necessity to perform our contract with you (providing the Service); (c) our legitimate interests (e.g., platform security, fraud prevention, service improvement); and (d) compliance with legal obligations.

4. Sharing Data with Third Parties

We do not sell your personal data. We may share your information in the following limited circumstances:

  • Service Providers: With trusted vendors who assist in operations (e.g., hosting, analytics, payment processing, customer support, email delivery). These partners are contractually bound to protect your data and use it only for the services they provide.
  • Legal Requirements: If required by law, subpoena, or legal process, or to protect the rights, property, or safety of SilverDaddie, our users, or the public.
  • Business Transfers: In connection with a merger, sale of company assets, financing, or acquisition of all or a portion of our business, where user information may be transferred as a business asset.
  • With Your Consent: We will share information with third parties when you direct us to do so.
  • Aggregated/Anonymized Data: We may share aggregated or de-identified information that cannot reasonably be used to identify you for research, analytics, or marketing purposes.

5. Data Protection and Security

We implement robust technical and organizational measures designed to protect your personal data from unauthorized access, alteration, disclosure, or destruction. These measures include:

  • Encryption of data in transit (using TLS/SSL) and at rest for sensitive information.
  • Regular security assessments and penetration testing.
  • Access controls and strict internal data handling policies for our staff.
  • Secure data center facilities with physical and environmental safeguards.

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We encourage you to use strong passwords, enable two-factor authentication if available, and be cautious about the information you share in your public profile.

6. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal data, including:

  • Access: Request a copy of the personal data we hold about you.
  • Correction: Update or correct inaccurate or incomplete data.
  • Deletion: Request deletion of your personal data, subject to certain legal exceptions.
  • Restriction/Objection: Object to or restrict certain processing activities.
  • Data Portability: Receive your data in a structured, commonly used format to transfer to another service.
  • Withdraw Consent: Withdraw previously given consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.
  • Marketing Opt-Out: Unsubscribe from promotional communications via the link in any email or your account settings.

To exercise these rights, please contact us using the details in the "Contact Information" section below. We may need to verify your identity before processing your request. You also have the right to lodge a complaint with your local data protection authority.

7. Cookies and Similar Technologies

We use cookies and similar tracking technologies to enhance functionality, analyze trends, and personalize content.

Types of Cookies We Use:

  • Essential Cookies: Necessary for core functionality like login and security. The Service cannot operate properly without them.
  • Performance/Analytics Cookies: Help us understand how users interact with the Service (e.g., Google Analytics). This data is aggregated and anonymous.
  • Functionality Cookies: Remember your preferences (like language or region) to personalize your experience.
  • Advertising Cookies: Used by us and our advertising partners to deliver relevant ads on and off our platform, and to measure ad campaign effectiveness.

You can control cookie settings through your browser. Disabling certain cookies may limit some features of the Service. For more detailed information, please see our separate Cookie Policy.

8. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by posting the new policy on this page with an updated "Last Updated" date, and we may provide additional notice via email or in-app notification. We encourage you to review this page regularly for the latest information on our privacy practices.

9. Contact Information

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact our Data Protection Officer at:

SilverDaddie Privacy Team
Email: [email protected]
Postal Mail: Data Protection Inquiry, SilverDaddie Ltd., 123 Mature Connections Plaza, Suite 450, San Francisco, CA 94107, USA

We aim to respond to all legitimate inquiries within 30 days.